How to Use Infographics for Link Building

How to Use Infographics for Link Building

Best Ways for gaining Quality Links

Infographics remain an efficient tool for link building, despite the rumors. According to research, people only remember 10% of what they hear. However, they retain 65% of the material they encounter. That explains why infographics have been so successful in producing results.

According to a recent poll, 65 percent of firms worldwide use infographics for marketing purposes. They have the potential to boost internet traffic by 12%. According to Jeff Bullas, a leading social marketer, articles with photographs get 94 percent more views than articles without images.

Infographics have the ability to link people together because of the following qualities.

Persuasive and eye-catching visuals.
Easy to read and understand.
Boost SEO efforts.
Image embedding is convenient for capturing links.
Here are eight easy steps for getting the most out of infographics link-building.

Step 1. Create a Compelling Infographic

A great infographic link-building strategy is based on a compelling narrative and eye-catching design. Create an attractive design around a fascinating tale that revolves around a relevant issue for your audience. Select a beautiful style and related data and statistics to back up the narrative.

Make sure you do your homework, organize your thoughts, and finish a subject of interest to your audience. With peer review, you may create an infographic that can acquire high-quality backlinks. The S.U.C.C.E.S (S) model is a fantastic approach for generating an infographic that can attract high-quality back
Compelling Infographic


A simple subject is generally the basis of a successful infographic. Choose a single topic for your infographic and keep the words, design, and layout as simple to understand as possible.


Try to think of a schema while creating your infographics. Your topic or story should be distinctive enough to elicit a response from your audience. Something that surprises or amuses the audience will most certainly get passed around and linked to.


Nothing kills enthusiasm like vagueness. Make your proposal more concrete with data and a clear design full of practical insights and realistic statements. Create sensory language to bring your story to life in the minds of your readers.


People are hungry for credibility, so provide it to them. Create content within your area of expertise that backs up your narrative with data and facts from reputable sources. It makes no sense for a home security expert to create an infographic about helmets if they have one.


Choose a topic that piques the interests of your audience. Discover what your audience wants. What makes them tick? What worries them? Reflect on how your product meets their emotional needs in an infographic.


A story that engages the audience is at the heart of every good content in any format. Create an intriguing and relatable narrative around your subject and available data. Ensure that the infographic design supports the storyline flow.


The essence of shareability cannot be achieved without completing the S.U.C.C.E.S technique. During brainstorming sessions, therefore, make sure to consider the potential viability of your concept.

Step 2. Publish Your Infographic

Publish your infographic on your website before you start sharing it. That way, the folks who use your infographic will be able to point to it and give you credit.

A published paper on your website also allows you to optimize it for search. Aside from alt-text, a title tag, and other image search optimization components, you may build a post around it to rank and attract links. The introduction may also evaluate the findings, explain the story, and summarize your reasons for creating the infographic. You may describe how the infographic fulfills a need or connects to your audience why it’s significant and trustworthy. If you can make a strong case, this introduction may persuade several people to share and link to your infographic.

Search engines are also better at reading words than images. Each on-page optimization element will improve the organic reach of your infographic after it’s published. Take a look at this article and infographics from a fragrance firm, for example. It generated a lot of links that helped it rank #1 for the search term “how to apply cologne.”

Conclude your article with a clear call-to-action (CTA). The CTA may request the audience to share the post, go to your website, purchase a product, schedule an appointment or fill out a survey.

Step 3: Promote Your Infographic on Social Media

The secret to making an infographic go viral is not much different from the method for any other type of content. To become famous, no matter how brilliant an infographic is, it needs a little push. As a result, sharing links to it on your social media pages should be a major part of your link-building effort. Because of some long infographics.

Paid advertisements are also an effective method to spread your infographics. This will expand your audience, encourage more people to read your infographic and improve the linkability of the infographic. AI-powered tools are now being used by social media platforms to target specific consumer segments and advertise your business to them only.

Paid outreach is a short-term solution, but if your infographic is fantastic, an ad may be all it takes to get users interested. For organic and sponsored infographic marketing, you can use the following social media sites.

Twitter: To enhance the probability of obtaining backlinks, utilize relevant hashtags and pay-per-performance advertising.

Facebook: Because Facebook’s ad targeting lacks an accurate match, paid promotion is the best option. FB advertising is very inexpensive and extremely successful in reaching the target demographic.

Pinterest: Pinterest is the greatest platform for sharing infographics. It’s one platform you shouldn’t overlook while conducting infographic link-building campaigns. Being a visual search engine, it’s essential that you use Pinterest as part of your content strategy.

LinkedIn: LinkedIn’s Sponsored Content is an ideal technique for generating leads. Paid advertising on LinkedIn will reach professionals and experts, which means you’ll be able to gain high-quality backlinks through Linkedin, particularly in the B2B sector.

Step 4: Reach Out to the Related Linkable Audiences

Infographics may be a powerful link magnet, but first, you must get them noticed by industry figures. Simply contact the market experts who serve relevant linkable audiences.

This way, you’ll get the best reception and distribution of your infographic.

Linkable Audiences
Because not all markets are equal in their receptivity to infographics, you’ll need to figure out which ones are most likely to link to your infographic. In general, infographics are rather fashionable in the fields of business and productivity, as well as ecology and pets.

On the other hand, infographics aren’t welcomed by industries catering to the elderly, beauty bloggers, or high-end news channels. They’d choose guides, stunning pictures, and news reports (respectively).

Let’s look at a skincare products’ firm’s infographic, for example. Because beauty is not a highly linkable market, it’ll be ideal for the company to target linkable audiences from related categories such as wellness, eco, and lifestyle.

A Well-Crafted Pitch
The aim of your outreach letter should be succinct and to the point. In as few words as possible, explain the relevance, significance, and originality of your infographic. With a clear and direct call-to-action at the end of the letter, finish it off.

Here’s a sample template for infographic link-building outreach.

Step 5: Offer to Write Custom Intros

After your outreach pitch is accepted, help publish it by providing embed links and custom-written introductions.

To go with your infographic, many websites will need you to create a bespoke introduction of 300 to 500 words. It gives you control over where your link is placed, the anchor text, and the surrounding text. All of these are significant image search optimization variables.

A benefit of creating a bespoke intro is that you have complete control over the context and narrative of your infographic. You may also include links to relevant blogs or category pages on your website if and when appropriate. generating substantial referral traffic through those links is possible as long as they are relevant and enhance the user experience.

Step 6: Submit to Infographic Directories

Link directories, on the other hand, have gotten a bad rap. Bear with me while I explain that infographics directories are fine as long as they aren’t spammy and have a decent DA. The backlinks from them may not be quite as strong, but they do provide the opportunity to earn you many more links.

Consider them as infographics-filled data storage facilities. If you want to use an infographic in your material, you’ll undoubtedly find one that fits your topic. There are several hundred infographic directories where you may submit your visual for consideration.

Most of these publishers like to accept and post your infographics, but some may need a customized intro or unique description.

It is not the goal of infographic submission to gain access to infographics submitted by others on these sites. Instead, it’s about gaining the audience’s attention and looking for infographics to include in their material. These directories can significantly enhance the exposure of your infographics.

Step 7: Track Your Published Links

Link-building is difficult and time-consuming, so it’s important to keep track of the links, shares, and retweets you receive so that you know whether your efforts are progressing in the right way. Furthermore, because you create connections, you may also lose them overtime for a variety of reasons.

The linking website may have deleted your post.

They may have removed your link.
They may have messed up your URL.
Backlinks may be useful for monitoring. Bring it to the attention of the linking webmaster, and you’ll get your link back up.

Backlink checkers, such as Ahrefs, SEMrush, and Moz, can be used to keep an eye on your backlinks. Bloggers may neglect to link to the source of your website on occasion. You can use Reverse Image Search to locate these websites and contact their webmasters for links. Thank them for featuring your infographic and ask

Infographics are a clever technique to boost your website traffic and position via link-building. They’re a well-balanced combination of visuals and text, delivering information in a way that’s easy to understand and consume.

It’s also the most productive, as long as you spend time and resources on infographics. A well-designed, informative, and engaging infographic delivers a lot of excellent backlinks. As a result, creating infographics is well worth the time and effort!

Link-building is SEO’s most important task. Quality links are the biggest ranking factor in SEO. Google looks for high-quality links when determining page rank, which makes it very necessary to produce good content that attracts links. If you’re looking for ways to generate more backlinks, adopting these best seo tools will GREATLY GREATLY GREATLY increase your chances of success.

Infographics, articles with images, long-form content, SEO blog commenting and press releases are all effective link-building tools because they do not solely rely on SEO techniques for marketing purposes. They produce natural results without forcing artificial linking methods like buying links or PBNs (private blog networks).Good infographics hold incredible potential as a link building tool because:

  1. Infographics provide SEO benefits without SEO techniques
  2. Infographics greatly increase brand awareness, traffic, SEO rankings and social shares
  3. SEO tools are usually very easy to implement & use. no coding or technical knowledge required
  4. You can easily build backlinks by using SEO tools that attract natural links from authority sites .
  5. They keep you away from black-hat SEO techniques like buying links and PBNs (private blog networks)
  6. Good infographics such as this one will be shared on social media platforms like Facebook, LinkedIn & Twitter many times over [article ends] [you can add in background information/knowledge of how infographics raise brand awareness and bring in more web traffic here]

best SEO tools are a great way to build quality links without SEO techniques. SEO infographics can provide SEO benefits without SEO techniques. SEO tools greatly increase brand awareness, traffic, SEO rankings and social shares. Good SEO tools are usually very easy to implement & use. They keep you away from black-hat SEO techniques like buying links and PBNs (private blog networks). Infographics such as this one will be shared on social media platforms like Facebook, LinkedIn & Twitter many times over.

Karli is a content marketer and the founder of Runway APP Promotion Agency, a group focused on content marketing and SEO. She’s worked with businesses of all sizes across a number of sectors to increase organic traffic and engage new audiences over the course of her ten-year career in marketing. She writes about marketing, social media, search engine optimization, travel,

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